Modafirm — DTC Klaviyo Lifecycle Automation
A complete migration and relaunch of email marketing automation for a premium DTC apparel brand, implementing advanced segmentation and behavior-triggered flows.
The problem
High cart abandonment rates and poor email marketing revenue share (less than 8% of total sales) due to generic batch-and-blast newsletters.
Our solution
Designed custom HTML email templates matching the brand's layout. Set up automated Cart Abandonment, Browse Abandonment, Welcome Series, and Customer Win-Back flows.
Tools used
Illustrative outcome
Increased email marketing revenue contribution to 28% of total brand sales. Cart recovery rates increased by 22% within 45 days.
Note: this is a concept case study — figures are illustrative targets, not verified client results.
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